Does my business really need a website? Unless you have all the customers you can handle, a professionally designed website can be a great marketing tool & build strong customer relationships, not to mention saving you money on advertising.
If you don't have a website where will people find your business? Well developed websites are an essential marketing tool, generating business online 24/7, a cost effective alternative to conventional advertising.
To help your make the right choice, we have put together a few key pointers.
What value has a website?
- A website will bring you new business
- Inform customer of new products & services
- Reach a greater audience with a targeted approach
- Reduce your marketing costs
- Generate confidence in your business
- help your customers engage with you.
What kind of website would I need?
- Brochure website - a site that shows your products & services
- Content Managed System (CMS) - allows you to update your own website content
- If you think you need a CMS, ask yourself how often will I update the site?
- Do you want to be ranked high on search engines?
What we would recommend
- Avoid budget package websites, you'll likely be throwing your money away
- Don't expect immediate results, it's unlikely to happen, unless you pay for it
- A website is a long-term investment, your site will need to earn it's trust with Google
- "Content is King" believe it - it's true, make your website worth visiting
- Don't fall for "Guaranteed number one in Google" claims, it's generally not true
- Be prepared to put some effort into it, if you don't care why would anyone else?
- Seek professional advice from more than one source, we've seen people waste thousands of pounds on poor websites
- Start small, get a professional site & monitor the results, see how it works for you, then if required re-invest.
